![]() ![]() FTI Consulting: Crisis as a catalyst for change.DealerSocket: Time for a new pre-owned pricing tactic.DealerSocket: Four real-time integrations that can save your dealership time.Car Wars: Is a Rise in Service Leading to Poor Customer Satisfaction?.Google: How a century-old brand is transforming the auto industry.DealerSocket: Keys to Developing Foundations for Dealership Growth.Ally: Navigating the future of automotive retailing.Haig Partners: Dealership succession planning.Haig Partners: Dealership valuation trends.Haig Partners: Dealership consolidation trends.Acxiom: Acxiom VP on the intersection of analytics and car shoppers.Register for the 2022 Best Dealership To Work For.NISSAN: 2022 Pathfinder and 2022 Frontier."The more we know about the lifestyle choices of our customers, the more personalized our software offerings are to those customers." "We want to get into the microtransactions," Chamarthi said. Stellantis will detail its software plans and how it intends to make money from new business models Dec. Oil change discounts would be a draw, but Chamarthi says customers also can redeem miles for accessories and merchandise from their favorite brands. If all goes according to plan, the rewards program will drive more business to dealership service lanes. The idea was inspired by loyalty plans outside the auto industry. People can track their miles earned per trip and receive personalized rewards or exclusive perks redeemable either online, at a nearby store or at a Chrysler, Dodge, Jeep, Ram, Fiat or Alfa Romeo dealership. Stellantis says the app automatically logs each trip along with the mode of transportation while keeping personal data private. The dealership benefits were added to the program in October. Within 24 hours, nearly 600 of them had donated miles to have 1,000 trees planted. The automaker also started an initiative that allowed users to commit miles toward wildfire relief. Around 80 percent donated a portion of their miles to charities such as Toys for Tots and Habitat for Humanity. Stellantis partnered with rewards app Miles for the program and launched a pilot late last year to see how it would resonate with users. "Tapping into the potential will help us accelerate our transformation." "Drawing inspiration from our employees' innovation potential is so important because each one - coming from such diverse, rich experiences - look at the auto industry in a different way," Chamarthi said. The automaker hasn't publicly announced what that concept is yet. The company held Star*Up events in its six regions during the summer, and Stellantis CEO Carlos Tavares picked the winner in October. ![]() The concept came about last year after Fiat Chrysler Automobiles challenged employees to bring innovative ideas to the table for a "Pitch Night" competition styled after the TV show "Shark Tank." "Pitch Night" has since been rebranded and expanded into a global contest called Star*Up after the January merger between FCA and PSA Group into Stellantis. We want to call ourselves mobility tech, right? And so there's a fundamental shift from a one-time selling of the car through a dealership to a recurring revenue model." "We don't want to call ourselves auto anymore. "There is a fundamental shift in the business model in the auto industry," Chamarthi told Automotive News. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |